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With everyone spending more time indoors due to the current restrictions and lockdowns of COVID-19 more and more people are turning to social media to keep up with the latest news, and stay entertained. Social media in particular has become increasingly popular, with...
Hubspot defines a customer data platform as: “Software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized...
In life and in business, we often face uncertainty. However it is rare that we all face the same level of uncertainty at the same time. Corona Virus or COVID-19 has played havoc with businesses across Australia. This disruption has not only been implemented through...
It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook currently...
What is Social Commerce? According to Statista, the number of social media users is expected to rise to 3.09 billion by 2021 meaning that social media is expected to be used by over 1/3 of the global population. This high reach has provided new opportunities for...
Today marketers have more access to data than ever before. However, while this access to data provides businesses with a wealth of information, it has also made it increasingly difficult to distinguish between useful and useless data. Businesses need to have an...