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The adage “Content is King'' is frequently mentioned in marketing, as content plays a huge role in a number of different digital marketing strategies. One of the most important areas for engaging content is across a business’s website. Search Engine Performance...
In January last year, Google announced its plan to phase out third-party cookies on the Chrome browser over the next two years. This change will mean that in one year all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party cookies....
With 2020 behind us, it’s time to look forward to 2021 and the digital marketing trends likely to have an impact on businesses this year: Personalising the Customer Experience COVID-19 has led to an increased movement of users online and in turn created a...
With the holiday season just around the corner, now is the time for businesses to get involved in the Christmas spirit, and leverage this period to effectively generate interest and most importantly, sales. With all that’s happened this year, people have become far...
With 2020 drawing to a close, businesses should not only take stock of their digital standing, but look to grow their presence heading into the new year. One of the most important areas for any business is their websites organic search performance. This guide provides...
Here we explore some of the most common mistakes businesses make in Google Search campaign setup and implementation, and exactly what to look for to generate the greatest paid results for your company. Google Search Campaign Setup 1. Unorganised Campaigns &...