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For any e-commerce business, advertising through Google is a necessity. As the world’s largest search engine, Google offers a wealth of advertising opportunities for businesses. One of the most prominent is via Google’s shopping network. So what is the Google Merchant...
Developments in technology have opened new and exciting opportunities for businesses to reach potential customers. Two new innovations are virtual reality (VR) and augmented reality (AR), both of which have a high focus on customer engagement through the use of...
New official and all important ranking factors are just about here; Google’s Core Web Vitals; a set of specific factors designed to measure how users experience the speed, responsiveness, and visual stability of a page. Core Web Vitals will become key ranking signals...
Businesses have been exploring a range of new strategies to engage with potential customers, especially during the pandemic. One idea that’s becoming increasingly popular is the implementation of virtual tour videos. This can be achieved either through VR tours or a...
Climate change is an increasingly important concern, especially over the past decade, for many individuals and businesses. Our lockdowns in 2020 further highlighted the impact we all have on the environment, with reductions in greenhouse gas emissions and less daily...
Digital Advertising is constantly evolving, finding new and innovative ways to engage potential customers. This not only involves new digital marketing strategies, but a variety of different designs that can aid with personalisation and maximisation of performance....