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Introduced worldwide at the end of October 2020, Google expanded their Shopping Ads into unpaid organic listings to help combat the rising growth of Amazon and their product search capabilities. This change has benefited consumers, and also businesses who are now able...
For many businesses, phone calls can help to provide a wealth of information that can be vital in influencing current and future marketing direction. However, this information is only valuable if it can be harnessed and adapted to actionable insights. One...
Today there are more than 500 million blogs on the internet. With so many available, how do you ensure that your posts will rank high in the SERPs (Search Engine Results Pages)? This guide will take you through the key areas to keep in mind when writing and publishing...
Arguably the most well-known analytics tool in the market, Google Analytics, is used by approximately 28.8 million websites worldwide. This powerful free tool integrates with the world’s most popular search engine and provides a wealth of insights into a website's...
Covid has had a drastic impact on how businesses now operate. Many brick and mortar businesses have been forced to close, pushing customers to shop and interact with companies online. This exponential growth has prompted businesses who weren’t previously online to...
Thankfully for businesses today there are a variety of website avenues and considerations to help ensure you achieve the perfect design aesthetic and UX to fit with your company’s needs. The first choice to consider is whether you want to go for a custom designed or a...