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Google looks at more than just the technical aspects of your website to determine its SEO ranking. While your site’s speed and design may be phenomenal, quality web content is still a major factor in how your website is indexed, and should be appropriately prioritised...
While web content can be a valuable SEO tool for your business, the content itself is not just there to sit and look pretty. To be valuable to your business, you want your website content to encourage a desired action – whether that’s buying a product, filling out a...
Site speed can make or break your success when it comes to converting your website users – or even just keeping them on your site. We all know the pain of waiting for a new website to load on our mobile or desktop. As websites have become more responsive, we’ve...
If you work with websites or digital marketing tools, especially if you are running any lead generation campaigns, chances are you live and breathe analytics and reporting tools. We’ll even bet that you’ve got a million tabs open right now, with your different...
If you’re following the millions of updates in your inbox and the blogosphere, you’ll know that laws concerning how websites collect, use and keep data have been updated. The General Data Protection Regulation (or GDPR for short) makes sure businesses of all shapes...
Google has moved its attention from our desks to our palms, so it’s more important than ever that your business has properly mobile optimised site. Google’s rollout of mobile-first indexing could have huge implications for your small business marketing. Find out more...