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The name change from Google ‘AdWords’ to Google ‘Ads’ isn’t the only thing to be aware of when it comes to SEM for your business in 2019. With a goal to make it easier than ever before to run ads (and see a greater ROI), the snazzy new Google Ads platform features a...
One of the latest digital marketing trends for 2019, programmatic marketing is seen as the future of advertising and a tool that can be greatly utilised for your business’ growth. Google is projecting that 60 per cent of digital advertising budgets will be spent on...
Is your digital marketing ready for 2019? Search engine optimisation (SEO) never sleeps, and if your small business’ marketing strategy isn’t on top of the latest SEO trends, you could get left behind. Luckily, the Redline team have gazed into our crystal ball to find...
Chatbots have gone from a futuristic idea to one of the most exciting things in digital marketing. They offer a whole new way to connect to your audience, and can change the face of your brand. Are you wondering what’s next for your business’ online marketing? The...
In our 2019 trend predictions blog, we discussed how video content is continuing to take the world by storm. This is mainly due to its incredible ability to hold a viewer's attention, turning clicks and views into sales and reviews. The brain is far more stimulated by...
Here’s something you can’t ignore – by 2020 at least 50% of all search is predicted to be performed through voice control. Yes, we’re talking next year. Things may not change drastically for your business because of this, but voice search will certainly impact how...