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According to Google, 90% of users who have multiple devices swap between them on average 3 times per day. Marketers have already picked up on this, with some businesses already undertaking multi-channel marketing approaches. However, many businesses have been ignoring...
Google conducted research to establish how long it takes users to form an opinion of a website, based purely on aesthetic design aspects. They found that individuals form opinions within 50 milliseconds of viewing a page. Meaning as a business, you have less than 1...
Content marketing is a highly underutilised marketing strategy, with Neil Patel finding companies only spend approximately 5-12% of their marketing budget on Content Marketing/SEO. However, when looking at the return on marketing spend, content marketing delivers some...
According to Adweek the influencer market was worth $2 billion USD in 2017 and is set to reach $10 billion by 2020. Talk about significant growth! So what exactly is influencer marketing, and how can you leverage it for your business? Influencer Marketing...
Google reviews have become increasingly prominent over the past few years with 86% of consumers claiming that they read reviews for local businesses (including 95% of people aged 18-34) before making a purchase or enquiry. Google has even openly stated their...
According to HubSpot, four in five consumers use a search engine to find local information, which means your business needs to prioritise optimising your website and content for local search in order to rank and standout from the competition. Location-focused SEO...