For the first time ever Apple has reported a plateau in the sale of iPhones in its quarterly earnings call.
Apple has sold 74.77 million iPhones since September, which is still a lot of iPhones, and reaches the watermark they established (74.5 million) after last year’s release of the iPhone 6 and iPhone 6 Plus.
However, there has still been a zero per cent growth from last year, which Tim Cook blames mainly on “weakening currencies in international markets”.
iPhone sales in millions from reported numbers starting in January 2008.
It looks like Apple is finally joining the rest of the smartphone makers of the world, who’ve been experiencing similar plateaus (idc.com) for at least a year, partly to do with China’s slowing economy. (Gartner.com)
Another reason that sales of the iPhone might be stalling is that the updates from iPhone 6 to iPhone 6s didn’t really offer much. Sure it came with 3D Touch and Live Photos, but not much else changed diminishing Apple fans ‘need’ to upgrade to the latest version for fear of missing out on something amazing.
This may all change again though, with three iPhones rumoured to be coming out in 2016, the iPhone 7, 7 Plus and the 4″ iPhone 5se.
If Apple has stuck with its biannual trend of reinventing their biggest seller (iPhone sales account for about twothirds of revenue) they may just see another jump in sales in 2016, nullifying this plateau that they’re experiencing now