A marketing strategy is generally useless unless it can be accurately quantified and reported on. These measurements not only determine the effectiveness of the digital strategy, but whether optimisations should be made for it to perform better in the future. When it...
For many businesses, phone calls can help to provide a wealth of information that can be vital in influencing current and future marketing direction. However, this information is only valuable if it can be harnessed and adapted to actionable insights. One...
Arguably the most well-known analytics tool in the market, Google Analytics, is used by approximately 28.8 million websites worldwide. This powerful free tool integrates with the world’s most popular search engine and provides a wealth of insights into a website's...
Site speed is the length of time it takes for a website to load for a new visitor, and it can be a crucial factor in your website’s overall performance, both in terms of SEO ranking and a user's experience. In fact, in the last couple of years Google has taken a...
Hubspot defines a customer data platform as: “Software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized...
Today marketers have more access to data than ever before. However, while this access to data provides businesses with a wealth of information, it has also made it increasingly difficult to distinguish between useful and useless data. Businesses need to have an...
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