In the current climate, it is now more important than ever that businesses ensure they have a strong level of online visibility. Online visibility can come from a variety of sources including paid and organic, as well as different mediums such as search engines and...
Content is one of the key elements that affects a website's SEO performance as it allows for search engines to not only determine what websites are about, but how relevant and useful they are to users. Google even outlines content creation best practice through the...
It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook currently...
What are Location Landing Pages? As the name suggests, a location landing page is a website page focused on a specific suburb/area. For example, a national real estate agency will service a host of different suburbs, and may have local landing pages for each suburb...
What are external links and what is their importance? As explained by Moz: “External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source)” Simply, when you attach a hyperlink to a certain word or phrase and that word...
According to HubSpot, four in five consumers use a search engine to find local information, which means your business needs to prioritise optimising your website and content for local search in order to rank and standout from the competition. Location-focused SEO...
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