As the name suggests, call tracking allows businesses to track inbound and outbound calls. Call tracking utilises dynamic numbers and cookies to be able to assign individual tracking numbers to different marketing strategies both online and offline. The implications...
A business’s SEO performance is vital to a website’s visibility to customers, as well as their overall online success. There are a number of ways a business can optimise their webpage for stronger SEO performance, such as more effective content creation, building of...
The adage “Content is King'' is frequently mentioned in marketing, as content plays a huge role in a number of different digital marketing strategies. One of the most important areas for engaging content is across a business’s website. Search Engine Performance...
With 2020 drawing to a close, businesses should not only take stock of their digital standing, but look to grow their presence heading into the new year. One of the most important areas for any business is their websites organic search performance. This guide provides...
Here we explore some of the most common mistakes businesses make in Google Search campaign setup and implementation, and exactly what to look for to generate the greatest paid results for your company. Google Search Campaign Setup 1. Unorganised Campaigns &...
XML stands for eXtensive Markup Language and is used to create structured data about websites that can be understood by both humans, as well as other programs - like search engines. XML can be used to create XML maps or a type of sitemap, which allows for greater...
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