If you’ve been keeping pace, you’ve made great progress improving your SEO performance recently. But don’t forget that Google’s not the only player at the table. YouTube is the world’s second largest search engine. People are watching 1 billion hours of YouTube per...
Let’s face it – for many businesses, YouTube has a reputation for being thrown into the ‘too hard’ basket. It seems difficult, but it doesn’t have to be. Even when it comes to small business marketing, an effective YouTube account can help you create a community,...
When it comes to planning your Christmas AdWords campaigns, the trick is to beat the Christmas decorations going up in your local shopping centre. While early spring might seem too soon to kick off your holiday season campaign, it’s actually the best time to start....
No matter how big or small your business is, it pays to know the marketing ins-and-outs that can help you outstrip the competition. Sometimes that means taking your blinkers off to analyse exactly what that other plumber (or florist, or accounting firm, or boutique...
Digital display advertising – once a low priority item in the advertising budget, now in 2017 it can be the front-runner in a brand’s push for digital cut-through. Display ads are a major pillar in the overall advertising strategy of many brands. You’ve seen them on...
It’s impossible for digital marketers (and businesses) to ignore the part pay per click advertising can play within a broader digital marketing strategy. Pay-per-click, or PPC, is a form of online advertising that most people would see on a near-daily basis. On...
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