The benefits of running ad campaigns across the most popular search engine in the world is unquestionable. Not only do Google Ads provide a great short-term marketing solution but, when utilised in conjunction with an effective SEO strategy, they provide the perfect...
Pay Per Click
Tips For Generating Greater ROI From Google Shopping Ads
Google Shopping ads are highly effective for any ecommerce website looking to maximize their digital footprint. Google has taken notice of this and are already looking to expand their shopping ads prevalence in ways like their increased rollout of free Google Shopping...
10 Ways To Drive Traffic To Your Landing Pages
Landing pages are used to drive specific, targeted customer actions. There are a host of different landing pages out there too, depending on your campaign objectives. When utilised correctly, landing pages can be highly valuable in helping businesses achieve their...
Exploring Paid Social Media Campaigns
The power of social media is evidenced with billions of users worldwide. Social media provides a multitude of opportunities for brands to engage with customers across numerous platforms and through a variety of mediums. One such area is paid social media campaigns....
Why ecommerce stores should use Google Shopping ads
Looking to take your ecommerce store to new levels in 2019? You should be utilising the power of Google Shopping ads. Helping customers find your store with ease, it gives you the chance to use visual elements and optimised web copy to stand out from your competitors....
Google Ads features you need to know about
The name change from Google ‘AdWords’ to Google ‘Ads’ isn’t the only thing to be aware of when it comes to SEM for your business in 2019. With a goal to make it easier than ever before to run ads (and see a greater ROI), the snazzy new Google Ads platform features a...
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