What is Social Commerce? According to Statista, the number of social media users is expected to rise to 3.09 billion by 2021 meaning that social media is expected to be used by over 1/3 of the global population. This high reach has provided new opportunities for...
E-commerce
Why ecommerce stores should use Google Shopping ads
Looking to take your ecommerce store to new levels in 2019? You should be utilising the power of Google Shopping ads. Helping customers find your store with ease, it gives you the chance to use visual elements and optimised web copy to stand out from your competitors....
Shopify vs WooCommerce: which platform is best?
When it comes to the world of ecommerce, there are a multitude of platforms to consider when deciding how you want your website to look and function for your customers. While many online businesses have different approaches, there are two main ecommerce platforms...
5 SEO tips for ecommerce websites
It’s the best of times and worst of times for Ecommerce marketing in Australia. On one hand, more and more consumers are doing their shopping online. On the other hand, more and more of them are doing that shopping with Amazon, a retail monster that seems set to...
Digital marketing tools to drive more e-commerce sales
So, you've set up your brand-new e-commerce website. Now what? It's time to boost and optimise it with tools to help more people find you, while driving more sales. Consider adding tools and assets like live chat, product videos and remarketing . In this article, we...
E-commerce essentials to grow your online business
With Amazon setting up shop down under, there’s no time like the present to get your online retail marketing into shape. E-commerce is one of the fastest growing sectors of the Australian economy, and the trends are constantly changing. If you want to expand your...
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