A marketing strategy is generally useless unless it can be accurately quantified and reported on. These measurements not only determine the effectiveness of the digital strategy, but whether optimisations should be made for it to perform better in the future. When it...
Introduced worldwide at the end of October 2020, Google expanded their Shopping Ads into unpaid organic listings to help combat the rising growth of Amazon and their product search capabilities. This change has benefited consumers, and also businesses who are now able...
Google Shopping ads are highly effective for any ecommerce website looking to maximize their digital footprint. Google has taken notice of this and are already looking to expand their shopping ads prevalence in ways like their increased rollout of free Google Shopping...
For any e-commerce business, advertising through Google is a necessity. As the world’s largest search engine, Google offers a wealth of advertising opportunities for businesses. One of the most prominent is via Google’s shopping network. So what is the Google Merchant...
Unlike brochure style sites, ecommerce websites give the opportunity for greater functionality and mean immediate sales for your business. This not only aids in enhancing overall customer experience, but also acts as an effective marketing tool. See below our...
Restrictions are now starting to ease, with people and businesses looking to transition back to their normal (pre-COVID) routines. However, as many businesses are realising, there are long-lasting effects left behind by COVID, especially surrounding consumer purchase...
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