Google reviews have become increasingly prominent over the past few years with 86% of consumers claiming that they read reviews for local businesses (including 95% of people aged 18-34) before making a purchase or enquiry. Google has even openly stated their...
According to HubSpot, four in five consumers use a search engine to find local information, which means your business needs to prioritise optimising your website and content for local search in order to rank and standout from the competition. Location-focused SEO...
Strategic landing pages are used by 68 percent of B2B businesses to acquire leads. These landing pages target a visitor through search engines, allowing them to zone in on what makes your specific product or service great, not just your company. For example, Sally is...
On average, businesses experience most visitors drop off within the first 8 seconds of visiting their website. As one of the first things a user sees, a functioning and thoughtful landing page can help secure high conversion rates and achieve more of your business...
According to reports from the World Advertising Research Center, 72.6 per cent of internet users will access the web solely via their smartphones by 2025. That’s nearly 3.7 billion people! This means your marketing strategies need to be optimised for a mobile...
Automation is a great tool for streamlining and maximising your marketing processes, with automation software allowing you to schedule and deliver marketing communications with ease. It helps to save your business time by completing repetitive tasks, such as sending...
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