What are external links and what is their importance? As explained by Moz: “External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source)” Simply, when you attach a hyperlink to a certain word or phrase and that word...
About two weeks ago Google rolled out it’s January Core Update globally. According to Google, this update will take approximately two weeks to be fully integrated. So what is this update, how can it affect your SEO performance and how can you prepare? Unlike many of...
With only a few more weeks until the end of the year, now is the perfect time for businesses to start looking at their holiday marketing strategy. According to Auspost, more than 73% of Australian Households shopped online in 2018. They also found that the weeks...
According to Google, 90% of users who have multiple devices swap between them on average 3 times per day. Marketers have already picked up on this, with some businesses already undertaking multi-channel marketing approaches. However, many businesses have been ignoring...
Content marketing is a highly underutilised marketing strategy, with Neil Patel finding companies only spend approximately 5-12% of their marketing budget on Content Marketing/SEO. However, when looking at the return on marketing spend, content marketing delivers some...
According to Adweek the influencer market was worth $2 billion USD in 2017 and is set to reach $10 billion by 2020. Talk about significant growth! So what exactly is influencer marketing, and how can you leverage it for your business? Influencer Marketing...
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