Hubspot defines a customer data platform as: “Software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized...
In life and in business, we often face uncertainty. However it is rare that we all face the same level of uncertainty at the same time. Corona Virus or COVID-19 has played havoc with businesses across Australia. This disruption has not only been implemented through...
It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook currently...
Today marketers have more access to data than ever before. However, while this access to data provides businesses with a wealth of information, it has also made it increasingly difficult to distinguish between useful and useless data. Businesses need to have an...
Artificial Intelligence (AI) has become an increasingly prominent discussion in the world of business, with the technology aiding in top-end decision making and digital marketing, just to name a few. Two specific areas that have become of particular interest in...
What are Location Landing Pages? As the name suggests, a location landing page is a website page focused on a specific suburb/area. For example, a national real estate agency will service a host of different suburbs, and may have local landing pages for each suburb...
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