With 2020 behind us, it’s time to look forward to 2021 and the digital marketing trends likely to have an impact on businesses this year: Personalising the Customer Experience COVID-19 has led to an increased movement of users online and in turn created a...
With the holiday season just around the corner, now is the time for businesses to get involved in the Christmas spirit, and leverage this period to effectively generate interest and most importantly, sales. With all that’s happened this year, people have become far...
With 2020 drawing to a close, businesses should not only take stock of their digital standing, but look to grow their presence heading into the new year. One of the most important areas for any business is their websites organic search performance. This guide provides...
Here we explore some of the most common mistakes businesses make in Google Search campaign setup and implementation, and exactly what to look for to generate the greatest paid results for your company. Google Search Campaign Setup 1. Unorganised Campaigns &...
XML stands for eXtensive Markup Language and is used to create structured data about websites that can be understood by both humans, as well as other programs - like search engines. XML can be used to create XML maps or a type of sitemap, which allows for greater...
In the current climate, it is now more important than ever that businesses ensure they have a strong level of online visibility. Online visibility can come from a variety of sources including paid and organic, as well as different mediums such as search engines and...
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