Developments in technology have opened new and exciting opportunities for businesses to reach potential customers. Two new innovations are virtual reality (VR) and augmented reality (AR), both of which have a high focus on customer engagement through the use of...
New official and all important ranking factors are just about here; Google’s Core Web Vitals; a set of specific factors designed to measure how users experience the speed, responsiveness, and visual stability of a page. Core Web Vitals will become key ranking signals...
Businesses have been exploring a range of new strategies to engage with potential customers, especially during the pandemic. One idea that’s becoming increasingly popular is the implementation of virtual tour videos. This can be achieved either through VR tours or a...
Digital Advertising is constantly evolving, finding new and innovative ways to engage potential customers. This not only involves new digital marketing strategies, but a variety of different designs that can aid with personalisation and maximisation of performance....
The adage “Content is King'' is frequently mentioned in marketing, as content plays a huge role in a number of different digital marketing strategies. One of the most important areas for engaging content is across a business’s website. Search Engine Performance...
In January last year, Google announced its plan to phase out third-party cookies on the Chrome browser over the next two years. This change will mean that in one year all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party cookies....
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