Introduced worldwide at the end of October 2020, Google expanded their Shopping Ads into unpaid organic listings to help combat the rising growth of Amazon and their product search capabilities. This change has benefited consumers, and also businesses who are now able...
For many businesses, phone calls can help to provide a wealth of information that can be vital in influencing current and future marketing direction. However, this information is only valuable if it can be harnessed and adapted to actionable insights. One...
Today there are more than 500 million blogs on the internet. With so many available, how do you ensure that your posts will rank high in the SERPs (Search Engine Results Pages)? This guide will take you through the key areas to keep in mind when writing and publishing...
Arguably the most well-known analytics tool in the market, Google Analytics, is used by approximately 28.8 million websites worldwide. This powerful free tool integrates with the world’s most popular search engine and provides a wealth of insights into a website's...
Google Shopping ads are highly effective for any ecommerce website looking to maximize their digital footprint. Google has taken notice of this and are already looking to expand their shopping ads prevalence in ways like their increased rollout of free Google Shopping...
Landing pages are used to drive specific, targeted customer actions. There are a host of different landing pages out there too, depending on your campaign objectives. When utilised correctly, landing pages can be highly valuable in helping businesses achieve their...
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