It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook currently...
What is Social Commerce? According to Statista, the number of social media users is expected to rise to 3.09 billion by 2021 meaning that social media is expected to be used by over 1/3 of the global population. This high reach has provided new opportunities for...
Today marketers have more access to data than ever before. However, while this access to data provides businesses with a wealth of information, it has also made it increasingly difficult to distinguish between useful and useless data. Businesses need to have an...
Artificial Intelligence (AI) has become an increasingly prominent discussion in the world of business, with the technology aiding in top-end decision making and digital marketing, just to name a few. Two specific areas that have become of particular interest in...
What are Location Landing Pages? As the name suggests, a location landing page is a website page focused on a specific suburb/area. For example, a national real estate agency will service a host of different suburbs, and may have local landing pages for each suburb...
