There are a range of digital marketing avenues available to businesses, with two of the most popular often being SEO and PPC marketing. Individually, these strategies are able to produce highly effective results for a company. But integration of both, can help to...
As the name suggests, call tracking allows businesses to track inbound and outbound calls. Call tracking utilises dynamic numbers and cookies to be able to assign individual tracking numbers to different marketing strategies both online and offline. The implications...
A business’s SEO performance is vital to a website’s visibility to customers, as well as their overall online success. There are a number of ways a business can optimise their webpage for stronger SEO performance, such as more effective content creation, building of...
For any e-commerce business, advertising through Google is a necessity. As the world’s largest search engine, Google offers a wealth of advertising opportunities for businesses. One of the most prominent is via Google’s shopping network. So what is the Google Merchant...
Developments in technology have opened new and exciting opportunities for businesses to reach potential customers. Two new innovations are virtual reality (VR) and augmented reality (AR), both of which have a high focus on customer engagement through the use of...
