It’s the best of times and worst of times for Ecommerce marketing in Australia. On one hand, more and more consumers are doing their shopping online. On the other hand, more and more of them are doing that shopping with Amazon, a retail monster that seems set to devour every market in its path.
But though the Moby Dick of ecommerce’s Moby look-a-like CEO has secured his spot as the richest person on earth; Amazon’s splash down under has fallen short of the tsunami punters predicted. There’s still plenty of space for more fish in the sea – provided that web surfers can find you.
That’s why effective SEO for online retail is more important than ever. Find out more with our top five Ecommerce SEO tips.
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1. Find the right keywords
Great keywords can unlock your Ecommerce SEO potential. Look at Google’s suggested searches and quantitative data such as Google Analytics to find the best search terms for your retail website.
If you own a small or medium-sized business, sometimes focusing on vague or very general keywords can fall flat. Instead, find a middle ground, prioritizing search terms that are specific without being too niche that nobody would every search them. Use descriptions of your products that your audience might use, and ground your keywords in locations where you can.
2. Research your eCommerce competitors
To get ahead of your competitors, you have to know were they’re at. One of the best ways to improve SEO for online retail businesses is investigate the approaches other ecommerce companies are taking.
Look at the way they organise and sell their products and the keywords that the most successful business are using to make sure no one’s beating you to the punch.
3. Write blogs
Blogs are a great way to improve your SEO and attract reader to your ecommerce site. They’re a great opportunity to fit in keywords, and their structure makes it easy to include “long-tail key words” – phrases of three or four word that people specifically search for. Keeping a constant supply of fresh content can also improve your page ranking. Blogs can also entertain your customers, inform them about your products, and help hone the voice of your brand.
4. Build links
To connect to customers, you have to make connections. First, make sure that the information architecture of your site is as a clear as it can possibly be, with products organised logically under their proper sub-pages. Then, work out ways to link between different parts of your Ecommerce site.
There are two main types of links that can build your ecommerce SEO: internal links and external links.
Internal links between you pages or blogs improve the amount of time people spend on your website and can help your leverage all of your content for maximum effect.
And external links directed to respectable and well-regarded sites help Google know that you’re legitimate.
5. Nail the metadata
Make sure you have titles and page descriptions for every webpage that fit within Google’s character limit. Including rich snippets – special descriptions that include links and images – is an easy way to increase your chances of clicks and sales.
Want to take your Ecommerce marketing to the next level? Redline are leaders in UX-led web design and SEO. Get in touch with our friendly team today.