Landing pages are used to drive specific, targeted customer actions. There are a host of different landing pages out there too, depending on your campaign objectives. When utilised correctly, landing pages can be highly valuable in helping businesses achieve their marketing objectives, let’s explore various ways in which you can drive traffic to landing pages and achieve success!
1. Email Marketing
This strategy involves building a mailing list of customers/potential customers who have agreed to receive communications from your company. These emails can be concerning sales, new products or even insights into what is happening in an industry. As the individuals have opted to sign up to receive this information, they are more likely to click through on the email content to a landing page.
2. Paid Google Search Ads
Google Search Ads are set up so that users interact and click on the ad which directs the user through to a company’s website. Through use of landing pages, businesses can make sure that ads are tailored to certain landing pages, maximising relevancy for potential customers and ensuring users reach the exact page they are looking for based on the Google search ad they click on.
3. Social Media PPC Ads
Similar to Google search ads, social media ads can be utilised to target potential customers based on various aspects such as their interests, age and demos. Landing pages are also linked to these ads aiding in driving individuals to relevant web pages.
4. Promoting on Social Accounts
Organic social posting is highly effective at building relationships with potential customers across different platforms. When it comes to posting on socials, it is recommended to go with a “quality over quantity approach” to ensure strong engagement is achieved. Implementation of a bespoke landing page can be added to these posts to further aid in driving individuals to take certain actions on your company’s website.
5. Guest Blogging
Blogging on other websites can provide a unique opportunity for businesses to demonstrate their authority on particular topics. These blogs also allow for linking of the content back to a business’s website or specific landing pages (depending on how the content is linked). For example, writing content on benefits of SEO can link the phrase “seo marketing” back to a landing page on the topic.
6. SEO Optimisation
Landing pages can also gain traffic through indexing and performing well in the organic search results. However, for this to be successful the landing page needs to be SEO optimised. This involves ensuring that meta titles/descriptions are unique and relevant, the page loads quickly and content is tailored towards high impact keywords.
7. Internal Linking
A company’s internal linking can also be an effective means at directing individuals towards particular pages. Similar to the guest blogging, internal linking can help steer users towards specific pages based on the linked phrases they select. Helping to take users to highly relevant landing pages.
8. Display Advertising
Although not as focused on achieving conversions, compared to Search Advertising, Display Advertising is an effective means of building awareness. This awareness can in turn help to promote users to click through to convert on a website’s landing page.
9. Leveraging Professional Networks
Professional networks are crucial for any business looking to build relationships and further develop their company. One way that networks can be leveraged is through the sharing of knowledge and insights. For instance, on platforms such as LinkedIn professionals are able to share content to their professional networks and link the content back to their own organisation. Helping to develop their own individual engagement within their professional network and further promote their business’s landing pages to professional contacts who may find value in the content.
10. Influencer Marketing
Influencer marketing involves leveraging certain individual’s social networks and status to promote a business or particular products/services. One way to determine the success of this marketing strategy is through measuring the traffic that is steered to a specific landing page. For instance, an influencer may offer a discount when they go to a web page and use their name in the discount field.
There are a variety of different methods to drive potential customers to landing pages. When utilised effectively landing pages can allow for an easy final pathway to secure a conversion for a business (ex. a sale, a sign up, a customer’s contact information). To find out more about how you can leverage landing pages for your business, talk to the digital marketing experts at Redline Digital today.